I'm
Tony Castiglioni
Product Management Executive, Strategic Thinker, Product Leader, Revenue Generator, Process Maven, Enabler
I'm
Who I Am
I started my career in Management Consulting with Accenture, and moved into Product Management during the dot.com era. I am passionate about building engaging products that organizations rely on to address key business needs and drive better outcomes, while enabling its users to do more with less. Within the Marketing Automation space, I am a recognized leader, authoring articles and delivering keynote presentations.
As a strategic, results-driven, and compassionate Product leader, I have a proven track record of defining and delivering innovative SaaS products and customer value from concept to market. As part of this, I have generated new (and realigned existing) product monetization, packaging, and positioning strategies focused on driving new revenue streams and increasing existing ones.
I have developed and rolled out Product Management processes to maximize output of my teams, ensuring collaboration with Engineering and alignment with development workflows.
I was also a collegiate athlete, having one two national championships while earning 5 All-America honors in the Pole Vault.
What I've done
Product recognized as a Leader in 7 of the 8 Email Vendor Waves by Forrester, and each of the last 7 Gartner Magic Quadrants for Multichannel Marketing.
Owned strategy and vision of our original CDP, transforming its positioning and GTM strategy to accelerate growth and create strategic differentiation.
Conceived, designed and launched new intelligence product driving $15M of new business in 1st year alone. It was OMC's most successful add-on product ever.
I bring a process focus to Product, introducing streamlined approaches, methods, and clarity to enable highly productive and empowered teams.
Where I've Worked
Tony is an innovative thinker and one of the best Product Leaders that I have had the pleasure of working with. Over the years, Tony has incubated several new revenue-generating products, identified and enacted key competitive product strategies, and has led key product innovations like AI and our Next Gen Marketing Platform - all great revenue drivers for CX Marketing. Tony will be a great Product Leader in any company.
In the past 5 years, Tony and I have collaborated and worked together very closely. In that time my admiration for Tony's product skills, operational skills, and product & business innovation has grown tremendously. He has been the force behind many successful ideas that helped grow the Marketing Cloud business [and] has pushed his team to focus on overall strategic pillars, helping change the direction with regards to making the product easier to use and improving ROI. Tony will be a great asset to any company that wants to leverage his years of experience and leadership.
Tony is an extraordinarily talented product management executive, deeply versed in market validation and product design. He has a keen ability to envision, develop, and deliver winning products, while his analytics-driven approach drives good outcomes. Tony has an extraordinary work ethic, a clear understanding of critical path, and an inherent grasp of what makes a product successful.
Tony is an innovative thinker, a skilled communicator, and always delivers optimal results. He managed and drove the specifications and improvements for our products while I worked on campaigns to market them. In an environment where we use our own technology for many of our marketing programs, Tony continuously broke new ground by defining new practices that we (and later our clients) would benefit from. Tony was a true leader in researching, communicating and implementing new directions, all the while staying focused on the highest objectives for the company.
Tony was a pleasure to work with because he listened to the field. He made sure to collect feedback from the global Sales Engineering team that he used as input to the roadmap in order to deliver a product that will best serve his customers and help drive new business. In addition, he was always clear of where he wanted to take the product and possessed great knowledge of the Marketing Orchestration landscape and Marketing in general.
Media
Industry's first SMS Public Aggregator Network takes complexity out of setting up mobile marketing. "Marketers want to take advantage of mobile channels, but there are often too many barriers in the way. For SMS, one of those challenges is establishing aggregator relationships, which can be a time consuming and tedious task often made worse by limited choice and flexibility," said Tony Castiglioni, VP of Product Management, Oracle Responsys.
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Oracle Responsys, part of Oracle Marketing Cloud, was recognized as a Leader in Forrester's Email Marketing Wave and up-leveling its operations, tech and creative services. "If you've ever had to create personalized customer experiences across multiple channels, you know how difficult it can be to do this at scale," said Tony Castiglioni, VP of Product Management, Oracle Marketing Cloud.
The General Session presentation at 2018 MCX in Chicago outlining how the customer experience can be the Marketer's competitive weapon, and how the Oracle Marketing Cloud can help Marketers build better relationships and make better decisions to optimize results. By connecting your customer data, and applying intelligence to make sense of it, Marketers can create a connected experience for their customers.